Design is a sensory experience, which can convey and express emotions when words fail us.
Hi there, I'm Alecia!
With years of specialized experience in digital and print media as a creative and detail-oriented photographer and graphic designer, I transitioned to UX design with a passion for helping businesses and their employees achieve their goals more efficiently.
I'm highly artistic and curious, always looking for emerging concepts and trends, and analyzing how things move, connect, and flow. When I start a new project, I utilize empathy to understand the "who," "why," and "what" of the challenge at hand. Effective product design, for me, is all about understanding the needs of the target audience and creating a solution that truly meets those needs.
My journey into UX began years ago with a summer course in graphic design at Parson's Paris, where I discovered a passion for the user-centered design process. Since then, I expanded my knowledge and skills through a variety of educational resources, including The Interaction Design Foundation, Udemy masterclasses, Adobe XD masterclasses, and culminating in my completion of the Google UX Design professional certification.
As Lead Staff Product Designer at Essential Personnel, I oversee the design of a variety of digital products, including interfaces and complex modules, with a focus on improving the user experience and achieving measurable results for the business with shipped products. Additionally, as an Innovative Design Strategist, I am skilled at driving product-market fit in remote B2B SaaS startups, and adept at conceptualizing and defining end-to-end design solutions that seamlessly merge visual and technical elements.
I love critical thinking and problem-solving, which initially drew me to the field of UX design. I remain passionate about using my skills to create elegant and effective solutions to even the most intricate challenges in the product design space.
Throughout my studies and work experience, I have remained committed to staying up-to-date with the latest trends and techniques in the field of UX, through both hands-on work with Essential Personnel and daily readings of articles and books on design and UX.
In my free time, you can still find me behind a camera, working on my latest culinary creation, spoiling my fur-babies, or enjoying the challenge of a good puzzle or game.
